COLLEGE STATION – Many Texas A&M fans typically would have been against sticking a corporate name on one of the campus’s two most revered stadiums, but five years ago “Blue Bell Park” had a sweet ring to it, and few objected.
Blue Bell ice cream owned one of the most wholesome images in the country until a couple of months ago, and understandably so. Blue Bell was born and raised in the countryside in Brenham, and for more than a century kept Texans’ bellies full (and later, many other parts of the country, too).
The Aggies’ baseball home for the last three years, after the initial announcement of a large gift from Blue Bell in 2010, has been known as Olsen Field at Blue Bell Park, with the “ice cream” part of that name prominently displayed on the outside and behind home plate of one of the finest college baseball venues in the land.