HOWDY. Well not much going on these days so here’s a deep dive on a single news item: Texas A&M University is gonna be repping hard at this year’s South By Southwest in Austin next week.
Interactive Week. It sounds fancy and exciting and a little bit daunting. (Maybe for others, but you and I do it ever week, obviously.) So what’s the main end game here?
Amy Smith, senior vice president, chief marketing and communications officer at A&M, said she hopes the university can take advantage of the festival's global attention to share with the world the work being done at Texas A&M.