It's Wednesday of Game Week.
Preseason rankings no longer matter. Uniforms no longer matter. Recruiting doesn't matter, off-the-field infractions don't matter, ESPN blowhards don't matter and their opinions matter even less. Player compensation, fine lists, coaches polls, brand recognition, drunken booster speeches, Twitter mishaps, attendance smack, conference smack - none of these things matter.
Sorry baseball, you don't matter anymore either.
What matters is that things get real starting today. We have hot takes and cold hard facts in store for you the rest of the week.
In 33 hours you will be watching North Carolina and South Carolina kickoff.