When she gets there she knows
If the stores are all closed
With a word she can get what she came for
Oooooo and she's buying a stairway to heaven
College football is a product, a widget produced by a company to be sold at a market price. In this heavily regulated market, however, prices are artificially inflated by tapping into the fan's sense of pride and duty towards their school. Your donations and season tickets costs are your solemn duty, paid to ensure the continued success of the program. And while a lot of people get very rich between points A and B, the fact is that your money in aggregate does have a direct effect on the success of the team.