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Crystal Pepsi and the Resurgence of a Dominant Texas A&M Football Program

Why Aggie opponents should be concerned that the clear carbonated beverage is hitting the market once again

We’ve reached the point in the American market landscape where 1990s ventures are getting reboots, whether they were successful the first time around or not. TNMT and Fuller House are flooding the airwaves, and soon, we know now, Crystal Pepsi will return to the shelf.

What, pray tell, does this have to do with Aggie Football? Only this: in Crystal Pepsi’s short original lifespan, Texas A&M Football saw one of its most successful runs in history: a 22-3 stretch that included a perfect regular season and two straight Cotton Bowl matchups with Notre Dame.