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BOWL PREVIEWS: Happy New Year

Iowa vs. Mississippi State | 11 a.m. | ESPN2

Never has a bowl sponsor stood to make the dreams of both fanbases come true at the same time.

Starkville residents have to load up the F-150 and drive over an hour to the nearest Outback in Tupelo. Meanwhile, the location in Iowa City closed, leaving Hawkeye fans the half-hour trek to Cedar Rapids for the nearest “No Rules, Just Right” dining experience. Imagine living in one of these culturally isolated hamlets, then learning that your team is playing in a bowl sponsored by Outback. You immediately book your tickets.