At Wimbledon they like to have strawberries that are not too large, not crunchy, juicy enough that you can balance your bowl on your knee and eat them with a plastic spoon. We use June-bearing varieties like Elsanta and Sonata, which are naturally cropping at this time of year. The royal box gets a different variety called Jubilee, a very premium berry with a sweet taste.
The later start this year hasn’t really made a difference to our operation. If anything it’s helped us, because it turns out this year there was a slightly later spring, whereas last year there was a very early start to the season.