Despite her upcoming return to competition next month at Indian Wells, where she’ll have an opportunity to promote her long-standing brand EleVen, Venus Williams has made the decision to suspend operations of her tennis apparel company for an unspecified period.
The five-time Wimbledon champion, who established EleVen back in 2007, has notified retailers via email of her decision to temporarily halt the brand’s operations. The American tennis legend aims to utilize this pause to refine the label, ultimately intending to reintroduce it with an enriched “overall brand experience.