Emma Raducanu has suffered another setback off the court, with telecoms giant Vodafone walking away from a £3 million sponsorship agreement. The move marks a fresh blow for the 22-year-old British tennis star, whose post-US Open career hasn’t matched the hype of her teenage triumph.
Once hailed as the golden girl of British tennis following her sensational 2021 US Open win at just 18, Raducanu quickly became one of the most sought-after faces in the world of sports marketing. Top global brands such as Tiffany & Co.