Today I received an interesting email from global fashion search platform Lyst — they released a new piece of research ranking ten most fashionable sports of all time and tennis occupies the top of the list!
To compile the report, Lyst’s data analysts used a newly-devised formula which takes into account the following key factors: seasonality, enduring appeal, global appeal, fashion search demand, 2018 fashion relevancy, the celebrity influencer effect, volume of products available and number and power of brands endorsing the sport.
Let’s look at the Top 10 most fashionable sports:
- Tennis
- Hiking and outdoor sports
- Surfing
- Basketball
- Skateboarding
- Soccer/football
- Cycling
- Yoga
- Dance
- Skiing
Lyst states that the collaboration between Off-White designer Virgil Abloh and Nike to create Serena Williams‘ outfit for the upcoming US Open added to tennis’ style credentials.