After more than a decade without a title sponsor, the Women’s Tennis Association confirmed that it has agreed to a multiyear deal with Hologic, a leading global medical device and diagnostics company focused on women’s health.
It is the first major sports sponsorship for Hologic, whose headquarters are in Marlborough, Mass., and it comes at a crucial moment for the WTA, which has suspended all of its tournaments in China and faced significant financial headwinds during the coronavirus pandemic because of tournament cancellations and reduced attendance and revenue at many events.
“This comes at a very, very good time,” said Micky Lawler, the president of the WTA.