Nineties mixed with the present, mixed with the future. That is how the inaugural Serena Williams Design Crew collection is best described.
In 2019, the tennis star and her apparel sponsor partnered to establish the SWDC apprenticeship with the goal of helping designers from underrepresented backgrounds to launch their careers while at the same time infusing diversity into designs. Ten apprentices from New York were involved in this newly-launched collection spanning clothes, shoes and accessories inspired by Serena.
When it comes to the palette, black, olive and orange are dominant colors.