The BNP Paribas Open marks the first tournament after the WTA’s rebranding launch, bringing a subtle yet significant change in the sport’s visual identity. While the logo shift may seem minor, behind the scenes, players are eager about the fresh direction it signals for the future. Here’s what Aryna Sabalenka, Coco Gauff, and Jessica Pegula had to say about the changes, as they spoke to the press in Indian Wells.
Aryna Sabalenka is hopeful that the WTA will seize the opportunity to highlight the players as individuals, not just athletes.