Just as her recent practice apparel hinted, Ons Jabeur is no longer promoting Lotto and has started a historic new partnership with the emerging Saudi Arabian brand, Kayanee. The Tunisian debuted the new cooperation in her first-round match at the Australian Open on Monday.
Securing victory in her Melbourne opener, world No.6 Jabeur not only triumphed on the court but also started a new chapter in her personal style and the broader tennis landscape. In a historic move, the three-time Grand Slam finalist became the pioneer in sporting a fitness brand introduced by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), under the visionary leadership of Princess Reema bint Bandar Al-Saud.