Australian player Kimberly Birrell is promoting a new sportswear and fitness apparel company on the Hologic WTA Tour — Melbourne-based Elite Eleven.
Founded in mid-2014 by childhood friends Lisandro Paz and Benn Martiniello, Elite Eleven emerged with a simple yet ambitious mission—to create apparel they genuinely wanted to wear. Drawing upon their shared vision, the duo invested their savings of $20,000, and the results were nothing short of remarkable. Rapid success ensued, particularly with their acclaimed joggers.