With the announcement of Garbine Muguruza as the tournament director of the WTA Finals Riyadh, Saudi Arabia has also revealed its ambitious tennis development plans for the next six years. The Middle Eastern country aims to inspire one million Saudis to get active and start playing the sport by 2030.
The WTA Finals Riyadh is a cornerstone of the Saudi Tennis Federation’s (STF) efforts to boost tennis participation and growth across Saudi Arabia. Since 2018, over 100 international sports events have been held, drawing in 2.