The first big tennis apparel sponsorship change in the new year is Beatriz Haddad Maia‘s replacement of Joma with Asics. The world No.11 signed a head-to-toe multi-year deal with the company founded more than 70 years ago by Kihachiro Onitsuka.
The Brazilian WTA player shared her excitement about switching to Asics tennis clothes and shoes:
“I am thrilled to join Asics, a brand that has a long-standing positive reputation of taking care of their athletes on and off the court.