How do you follow up one of the most successful and dominant seasons on the WTA Tour in recent history?
Iga Swiatek plans to block out the outside noise and increased attention which comes with being the world number one and the woman to beat.
Or, as the 21-year-old from Poland put it more bluntly in a recent piece for The Players' Tribune, remind herself not to "worry" about the opinions of others.
"When I don't care about what people think and what their expectations of me are, it's easier for me to succeed," Swiatek told BBC Sport in Melbourne, where the top seed is preparing for next week's Australian Open.