Thompson-Boling Arena is getting a new name — kind of. The University of Tennessee has sold the naming rights to the facility to Food City in a deal worth more than $20 million. Per ESPN’s Pete Thamel, the deal is for ten years.
Sources: Tennessee has agreed to a 10-year naming rights deal with Food City for the school's basketball arena. The deal is for more than $20 million over the next 10 years.
— Pete Thamel (@PeteThamel) August 23, 2023
Tennessee confirmed the news on Wednesday morning.