Butch Jones knows what he’s doing. In his fourth year with the Vols, the Tennessee football head coach has already proven his ability to keep up with the fast-changing times among the youth.
After all, he’s one of the first coaches to utilize Twitter and social media for recruiting. When the Vols got the loud speakers to reference Lil Jon and DJ Snake’s song ‘Turn Down for What’ in 2014, it was fresh and new.
Everybody in the millennial generation and younger was jamming out to it. So getting the students to change the phrase to ‘Third Down for What’ every time the Vols’ defense brought up a third down was way more creative, exciting, and rowdy than something as cheesy as car keys.