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Peyton Manning launching Tennessee-based bourbon

INDIANAPOLIS, INDIANA - NOVEMBER 10: Peyton Manning on the sidelines before the game against the Miami Dolphins at Lucas Oil Stadium on November 10, 2019 in Indianapolis, Indiana. (Photo by Justin Casterline/Getty Images)

Former Volunteers quarterback Peyton Manning has an alcohol brand.

He was all about Budwesier when he won his last Super Bowl. However, former Tennessee football quarterback Peyton Manning is now getting into the distillery business, and he is set to launch a Tennessee-based whiskey called Sweetens Cove Bourbon.

According to a report by Aaron Goldfarb in Esquire, the business stemmed from when the UT legend and future NFL Hall-of-Famer partnered with Andy Roddick and Jim Nantz last year to purchase Sweetens Cove Golf Club, a nine-hole based golf course outside of Chattanooga, Tenn.