Even Butch Jones is tired of his catchphrases – or discussing them, at least. Jones commented on the criticism of his use of slogans and catchphrases, including last year’s now infamous “champions of life” after falling short of an SEC East Division title.
“Every coach has those,” Jones said Sunday at Tennessee’s media day. “For some reason at Tennessee, I think it’s all kind of blown out of proportion because that’s the one topic to talk about. Every football program has those. It’s a way to get the attention of your program. We haven’t been any different. I think it’s been grossly over-talked about.