Know any Arkansas or Tennessee fans with a sweet tooth? Well, now they’ve got their own themed candy.
SweeTARTS has launched a new line of custom college gummies for the schools, part of a multi-year partnership between Nestlé and IMG, a multimedia rights company with which both Arkansas and Tennessee are affiliated.
The Tennessee gummies are shaped like the Volunteers’ “T,” while Arkansas has the Razorback for its shape. Both themed gummies also appropriately match their schools’ colors: Orange for Tennessee and red for Arkansas.
“We know how passionate football fans are — waiting in line for hours, painting their entire bodies in school colors — they’ll do just about anything in support of their favorite teams,” SweeTARTS Brand Manager Meghan Erickson said in a statement.