The Tennessee Titans are entering the... Wine business? Words I thought I’d never type, yet here we are. On Thursday, the team made history by announcing that they would become the first NFL team to launch a wine club subscription, dubbed ‘The Foolish Club.’
The subscription service will feature the team and the state of Tennessee in a series of premium wines under the brand name Rough & Dressed Napa Valley. The subscription club and wine brand were developed in partnership with Fairwinds Estate Winery.
The Foolish Club, the nickname given to the eight team owners of the American Football League co-started by Titans’ founder Bud Adams, will feature two shipments of wine per year of six bottles plus the option to add additional wines based on club seniority.