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Opportunity Cost of Tennessee Titans drafting Jeffery Simmons

Like many GMs across the NFL, Tennessee Titans GM Jon Robinson uses a lot of numbers to inform his decisions on draft day.

While analytics are used frequently and people try to quantify the qualities that predict the upside of products, one of the most overlooked values in the draft is opportunity cost.

Opportunity cost refers to what you give up by making a specific decision. For example, let’s say that I run to the bus stop to catch a bus, but I miss it because I am a minute late. That means that the opportunity cost of leaving a minute earlier is that I have to wait 15 more minutes for the next bus to arrive.