Among TCU licensees, Tokyodachi might be the cutest:
The brand does an annual Mascot Mania competition on Instagram Stories, using a bracket challenge with fans voting daily. TCU opened the 256 team competition with a victory over Santa Monica and knocked off MIT in round two. Now, they enter the round of 64, facing off with Nevada today with a berth in the final 32 on the line.
Voting will commence Monday June 28th on Instagram Stories and continue throughout the day.
If SuperFrog has a chance to win something, well, let’s go ahead and help him do so.