Five years into their Big 12 membership, the Frogs will be the beneficiaries of a nearly 35 million dollar payment in 2017, the third highest mark of the major conferences. It is a 15% increase over the previous year’s payout.
Big 12 Revenue for each member this year. Plus each Big 12 school has third tier rights on top of Big 12 revenue! pic.twitter.com/ZK8rqBz40V
— Jamie Pollard (@IASTATEAD) June 2, 2017
The bolded part of that tweet is a big deal - the Big 12 is the only conference where the schools maintain their third-tier TV rights, which can add significantly to the total funds.