Basketball:
Jamie Dixon has bought in in every regard, and that affects the players in a positive way, too.
Dixon’s comedic turn in a couple of promotional videos produced by the TCU athletic department last season were a big hit. He’s up for whatever it takes to spread the word on the program.
“I’ll do whatever they want me to do. I’m past being embarrassed at this point. I’m too old to get embarrassed now,” Dixon said. “We’re sold out but it’s about getting your brand out there and letting people know the kids and know us.