Football:
We finally know the answers.
“We got so lucky because Columbus is the first market where they were testing digital outdoor advertising as a network,” Yacullo said. “So, there had been places where digital had been done before, but they hadn’t really built a full network that covered the whole marketplace. Knowing that we could get up immediately, it just became an amazing opportunity. I said, ‘Well, we’re not going to just put up just one; we’re going to wallpaper the Columbus market.’”
That very day, more than 20 digital billboards went up around Columbus, with the same message:
CONGRATULATIONS TO
TCU
For their BCS Rose Bowl Victory
-Little Sisters of the Poor
Immediately, the prank drew headlines from around the country.