ESPN pulled the ad immediately.
Baylor and TCU spokesmen said their schools had no knowledge or involvement in the ESPN piece. The eligibility of the players won't be impacted since they were unaware, Bowlsby said.
ESPN said the following in a statement: “After the Big 12 brought this to our attention, we worked closely with them to resolve the situation."
NCAA rules prohibit college athletes from being paid for use of their name, image or likeness -- an issue that continues to be challenged in federal court through the Ed O'Bannon lawsuit.