When I was a little kid growing up in a UNC household, I remember my dad filling out his March Madness brackets and advancing every ACC team (Duke excluded) to the Sweet 16.
I always thought that was weird — I watched more Wake Forest games than any one man should, for example, and I never felt the need to advance them ahead. But my dad said he always picks ACC teams and cheered for them in the tournament. It made the conference look better, and he felt a kinship with them, I suppose. (Again, I can’t stress enough how much Duke was excluded in this.