This weekend marks the return of the Big 12 Conference Championship Game, a 13th data point conspicuously absent for the last seven years. The Sooners and Horned Frogs will square off at AT&T Stadium Saturday morning, marking the return of “ONE TRUE CHAMPION” in front of a packed house.
According to data from TickPick, a leading secondary marketplace for event tickets, the Big 12 Championship Game is the third most expensive game of championship weekend, with an average in the door price of $272.57. With student tickets priced at $50 and a three-tier structure for season-ticket holders that start at $90, there’s clearly a big demand on the secondary market.