Just in time for the college sports world to enter another round of uncertainty and realignment, this week the Big 12 Conference has made its selection for a new Commissioner to lead it into this brave new world. Brett Yormark joins the Big 12 after previously serving as the Chief Operating Officer of Roc Nation, the entertainment agency founded by rap artist Jay-Z which manages major artists such as Rihanna, Meek Mill, Christina Agueilera, and Megan Thee Stallion. While having no experience in college athletics administration, Yormark has vast experience in the professional sports world. Prior to joining Roc Nation, he was the CEO of the NBA’s Nets and BSE Global for 14+ years, overseeing the team’s move to Brooklyn, construction of the Barclays Center and bringing many high-profile events to the arena such as major boxing matches, the NCAA Tournament, and the ACC Tournament.
Big 12 Announces New Commissioner: Brett Yormark
