Pabst Blue Ribbon has confirmed that the legendary Hall of Fame third baseman and World Series champion, Wade Boggs, will become an official spokesperson for the brand, with the news coming a month after the Rays first retired number dropped a YouTube video alleging the PBR mascot “Cool Blue” was using his likeness.
A spokesperson from Pabst Blue Ribbon commented:
“We’ve reached an agreement with Wade Boggs in light of his recent allegations. We will not comment on the origin of our “Cool Blue” mascot at this time, but we’re excited to announce Wade Boggs as the official spokesperson for Pabst Blue Ribbon.