Improving on offense appeared to be one of the main goals of the Rays 2015-16 off-season, and they were successful, acquiring Brad Miller, Corey Dickerson, and Logan Morrison via trade. Steve Pearce was signed in free agency and they gave up some cash to acquire Hank Conger.
Overall these moves worked out well; nonetheless their 2016 offense only scored 672 runs. That was a 28 run improvement over their 2015 total of 644, but league offense was up overall in 2016 so the Rays gain was less than the league average of 36.5 runs per team.
What went wrong?