On Monday, the Tampa Bay Lightning and other NHL teams finally revealed their Reverse Retro ADIZERO Authentic jersey. As was expected, the Lightning went with version of their 2004 jersey, which the team wore during the first Stanley Cup Victory (although it’s not fully the same, as the Lightning switched the black color theme to blue). Per Adidas the main meaning of this campaign is giving new look to some classic jerseys, while combining them with modern design. [NHL.com]
“Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at adidas Hockey.