Sportico broke news yesterday that the NHL owners have approved sponsor patches to go on their team jerseys starting in the 2022-23 season, so not next year but the year after. Beyond the normal “sacred” arguments given to sports outfits that were sparked last season with helmet sponsorships, I thought there were some things to clarify when it comes to this new, opinion-driving thing.
How much revenue will it generate?
Sportico used the NBA as a barometer, saying slightly smaller patches were estimated to net the league $150 million annually, with some teams getting more and others less.