Almost every team in the American Hockey League makes fun videos about their players, but very few find the success of the Syracuse Crunch lip sync videos.
I was fortunate enough to interview the brains behind this operation - Megan Cahill, the Syracuse Crunch’s PR wonder woman and Alex DeRosa, the multimedia genius at Fully Focused Media (@FullyFocusedMed).
Born in the mind of the Syracuse Crunch front office, carefully crafted and cast by Cahill, and beautifully orchestrated by DeRosa, the lip sync videos were the perfect medium to help fans connect to the team.
As it turns out, that’s exactly what Cahill intended.