Steven Stamkos doesn’t have many national commercials in the United States. Heck, few NHLers do, but that doesn’t mean a major equipment company didn’t lock him up to an endorsement deal and feature him in an ad campaign before he even scored a goal in the NHL.
Please never, ever underestimate my love for this video. Released the year he was drafted, Nike Hockey was introducing the young star to the NHL public, well, at least the ones that buy hockey equipment in Canada.
I love that it is shot almost entirely with home video and the commercial (along with the Oasis documentary Supersonic) makes me realize how much home video is out there these days.