On Tuesday, the Buccaneers launched their new marketing campaign - "Siege the Day." In doing so, the team parted ways with "It's a Bucs Life." The new campaign reached hundreds of thousands of people during it's first 24 hours, so how was it received? Below are a handful of reactions from fans and media members:
The #Bucs #SiegeTheDay TV spot is a 100% improvement over the previous campaign. It's another positive move for the organization. Well done.
— BucsBrief (@BucsBrief) July 28, 2015
After three years of "It's a Bucs Life,'' the Bucs are switching to a "Siege the Day'' marketing campaign, targeting women and young fans
— Ira Kaufman (@IKaufmanTBO) July 28, 2015
#seigetheday I like it!