Tight end O.J. Howard from University of Alabama, selected by the Buccaneers in the first round of the NFL draft, laughs at a joke that head coach Dirk Koetter didn't find as funny at a press conference at One Buc Place in Tampa, Fla., on Friday, April 28, 2017. The Buccaneers selected Howard with the 19th overall pick. LOREN ELLIOTT | Times
It isn't clear when exactly it happened.
Maybe it was when the Bucs signed the prize free agent of the offseason, DeSean Jackson.
Maybe it was when HBO's Hard Knocks picked the Bucs to be this season's featured team.