A decision by the U.S. Supreme Court on Monday that could help the Washington Redskins secure legal protections for its nickname, long a target of activists and many sports fans who call it offensive, will most likely further muddy the long-standing debate in sports over team names and mascots.
In a unanimous decision, the court ruled that the government may not deny a trademark registration for potentially offensive names. The case centered on an Asian-American band called the Slants that had lost its trademark protection, even though it said the name was not intended to disparage anyone.
After years of mounting disapproval involving one of the NFL's most established and lucrative brands, the Redskins cheered the ruling, which the team most likely will use to seek the restoration of trademark protections the government took away in 2014 on the grounds the nickname was offensive.