The Tampa Bay Buccaneers decided that it was important to bring more women into the folds as Bucs fans. And as has become typical of the Bucs' marketing and outreach efforts, the result was a tone-deaf, ham-fisted campaign that mostly focuses on fashion and teaching women the rules of the game -- they have videos of Lavonte David and Doug Martin explaining what linebackers and running backs are, and a page explaining what a play clock even is. Because women and rules, right?
That led to a lot of backlash, and rightly so.