Earlier this year, ride-sharing officially arrived in Central New York. That’s big news for the area, and the Syracuse Orange got involved in the action straight away.
Rather than use an existing service, I see they’ve just used the exact same logo OF an existing service to create an SU-branded ‘Slyft’ ride-sharing which...
Oh, they didn’t do that? The logos are just too close together? Cool.
In reality, SU announced that Lyft will be the official (and exclusive!) ride-sharing service of Syracuse athletics. They’ll be a presenting sponsor of the student’s section and Otto’s Army and will have digital signage as well.