Under former athletic director DOCTOR Daryl Gross, Syracuse fans were very familiar with the concept of #BRAND. Not the successful execution of it, mind you. Or the actual, tangible results, either. But we knew that #BRAND had to be the "most important part" of a college football program -- from their visual appearance, to its marketing, to its perceived location -- even more so than the on-field performance.
We've laughed and scoffed at the concept. We've celebrated its successes. Belabored its heavy-handedness. And then sent it out to sea when Gross himself left in a fit of #BRAND-a-palooza.