Following the U.S. Supreme Court’s decision to allow college athletes to profit from their name, image and likeness (NIL) beginning on July 1, an influx of major brands looked to make headway and ink college stars to endorse their products. Much progress has already been made as college athletes started signing deals at the beginning of the month.
Add Buddy Boeheim to the mix of players benefiting from the windfall as the Syracuse Orange men’s basketball shooting guard is now the first to be featured in a traditional advertising campaign.
The serial three-point marksman has signed a new cereal deal with Three Wishes Cereal.