Syracuse, N.Y. - Jeffrey Rubin nearly saw his website design company die when the dot-com bubble burst in 2000.
Customers for the company, Internet Consulting Services, disappeared in the infamous tech bust, when many online companies failed after years of unsustainable growth.
Then Syracuse University came calling. Its athletics department needed someone to take over its website - and fast, because its current operator was going out of business, another victim of the tech bust. Would Rubin step in?
Rubin, an alumnus, not only jumped at the opportunity, he hit on an idea that would save his company.