The NCAA made a few bigger changes on Wednesday. We’ll get to all of them shortly, though the most important for our purposes is this seemingly throwaway note on alcohol sales at championship events.
After a trial period at select events these past two years, restrictions on booze sales are now gone. As the NCAA probably figured out at these trial events, alcohol makes quite a bit of money (the Syracuse Orange already know this). And since college sports is all about free things — money, labor, etc. -- it makes sense that they’d eventually embrace this easy payday.