As part of the ride-hailing service Uber’s push to expand to upstate New York, it has a specific message for college students: We want to help you get home safely after a night of drinking.
The company’s app is popular among millennials, but it is not available in upstate college towns. Uber officials hope the State Legislature will pass new rules allowing the service to move beyond New York City next year.
Despite its many fans, Uber has faced legal problems in the United States and abroad, and criticism over its aggressive tactics. As part of the company’s efforts to adopt a softer tone, officials have said the service can help reduce drunken driving.