Over the coming months, you’re probably going to see the company INFLCR a lot in regards to the Syracuse Orange Athletic Department. Prior to July 1, 2021, INFLCR was being used by the SUAD to help teams and student-athletes manage their social media profiles. When student-athletes were able to make money off their name, image, and likeness (NIL), INFLCR pivoted and became a one-stop shop for ADs looking to help manage athlete’s rights in one space.
Founder Jim Cavale is a Syracuse native and helping SU athletes, most notably Buddy Boeheim, navigate these waters but is also attempting to be realistic: to cultivate the endorsements that the likes of Quinn Ewers.